Enron Corp. |
作者姓名:Claude P. Lanfranconi; Karen Bong |
商品類型:Case (Library) | 商品編號:9B03B001 |
出版日期:2003/11/05 | 內容長度:22 頁 |
In late 2001 and in 2002, investors, securities regulators, the energy industry and the capital markets watched as the details of behind the collapse of Enron Corporation unfolded. Enron was the largest corporation to collapse in U.S. history, with the company's share price losing most of its value in the 10 months preceding its bankruptcy petition. A large shareholder, like virtually all of Enron's shareholders, was unhappy with his losses .....more
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2001 Canada Summer Games |
作者姓名:Robert J. Fisher; Karen Bong |
商品類型:Case (Field) | 商品編號:9B02A029 |
出版日期:2003/02/06 | 內容長度:27 頁 |
The Canada Summer Games is a national, premier amateur sports event held biannually. The 2001 Summer Games faced a challenge in generating revenue by selling spectator tickets to various events. Early sales did not meet expectations and the marketing strategy was revised halfway through the advertising campaign. The marketing manager must determine the impact revising the marketing campaign had on sales and prepare a report with recommendations that .....more
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Nortel Networks Corporation - 2000 Annual Report |
作者姓名:Claude P. Lanfranconi; Darroch A. Robertson; Karen Bong |
商品類型:Case (Library) | 商品編號:9B01B017 |
出版日期:2002/07/23 | 內容長度:15 頁 |
A business school student, who was also a shareholder of Nortel Networks Corporation, sat down to examine Nortel's recently released 2000 annual report. The dramatic fluctuations in Nortel's share price over the past year had caused investors in Nortel's stock to both make and lose a lot of money. The young investor was trying to decide whether she, as a shareholder, felt misled about Nortel's company worth and valuation. She wanted .....more
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Canandian Tire: Selecting a Social Marketing Program |
作者姓名:Robert J. Fisher; Karen Bong; Ken Mark |
商品類型:Case (Field) | 商品編號:9B01A026 |
出版日期:2002/03/11 | 內容長度:25 頁 |
Canadian Tire is a large retailer of automotive, hardware and houseware products. As part of the company's marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyse each of the social marketing programs and assess how the program will contribute to the company's competitive position. She also needs to convince the company's .....more
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Komandor SA (A) |
作者姓名:David J. Sharp; Karen Bong |
商品類型:Case (Field) | 商品編號:9B01B013 |
出版日期:2001/10/18 | 內容長度:10 頁 |
Komandor SA is a subsidiary of a Polish holding company that manufactures sliding doors and closet organizer systems. The company president and his Canadian counterpart must decide on a transfer pricing policy for consulting services and associated components shipped between the two countries. Polish tax regulations seem unclear and arbitrary and the tax auditor has disallowed the consulting fees. The two presidents must decide whether allocating .....more
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Komandor SA (B) |
作者姓名:David J. Sharp; Karen Bong |
商品類型:Supplement | 商品編號:9B01B014 |
出版日期:2001/10/18 | 內容長度:7 頁 |
This is a supplement to Komandor SA (A) (product 9B01B013). The Polish and Canadian division presidents had reviewed their transfer pricing policy for consulting services and components shipped by Canada to Poland. Having allocated the consulting fee to overhead cost, they have to deal with several consequences that have arisen.
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Time Is Money.com |
作者姓名:James A. Erskine; Karen Bong |
商品類型:Case (Field) | 商品編號:9B01M033 |
出版日期:2001/07/11 | 內容長度:10 頁 |
TISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable and .....more
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